Tip 1: Diversify

Attract more visitors into your website by breaking your routine. Add tutorials, how to’s, tips and other interesting content to make your target audience come back again and again for useful content.

Tip 2: Update Regularly

Don’t let your content sitting out there for long, your customers might lose interest! It’s important to keep content fresh, interesting, relevant, and most importantly, optimized. Major search engines are always on the lookout for new content to index so publishing new content is a must for all marketers.

Tip 3: Offer Value

The ugliest website full of compelling content will always outperform even the prettiest website with zero content value. Although creating a beautiful website is always a priority, don’t stop there. You need to provide both style and substance to make customers stay on your site.

Tip 4: Keep It Simple

Use words that are easy to understand, avoid complicated jargon because no customer will check out a site with a dictionary on the side just in case.

Tip 5: Be Indexable

προώθηση ιστοσελίδωνUsually, content rich websites rely on texts rather than images because they are more search engine friendly. Search engines have their own spiders to collect data for user searches. Since spiders can’t process images as effectively as texts, image-heavy sites don’t rank well.

Also spiders can only move from one webpage to another so it’s important to add text links to the main section of your website in every web page.

Work does not stop after the launch. Content has to be analyzed to determine how receptive users are with your content. You need to monitor the trends, resolve problems, address certain issues and fine tune the content and the structure of the website. It’s an ongoing process of analyzing how your content and your site structure perform once it is live.

Instruction: Quick Tips To Resolve Conflicts

Regardless if you have a drawn out strategy, your team will have different ways to look at your instructions. When you work with highly creative individuals, it’s impossible to not come across conflicts brought upon by creative differences. The good news is, tension is not bad in the creative process at all. In fact, it’s a clear sign that you are in great company. Running into problems when completing a project is inevitable, particularly when you are developing and optimizing a website. We’ve listed down some of the most common causes of conflicts in a wed design project and tips on how to resolve them:

Integrating SEO with Web Design

Web designers and content writers see things differently. Most web designers don’t like high word count content while writers prefer high count content for SEO purposes. The fact is, both elements hold importance in a website. In order to resolve this, consider these tips:

Organize Content Using Tabs

Tabbed content keeps all content organized yet easily accessible by users. If the general look of the website is getting messed up because of the too-long texts, you can use tabs to showcase the content without disrupting the balance of website layout.

Design VS SEO

SEO specialists will be quick to use optimized high word count content over appealing designs. However, when you consider the readers’ perspective, no one likes to read a 600 long optimized content. Whether we like to admit it or not, we’re visual creatures and if you want your website traffic to convert to sales brought in by SEO, you need to hook your audience with excellent design.

Using Designs on Non-SEO Web Pages

Not all pages of your website require all text content for SEO purposes but to attract people into your website. Some web pages, like the Contact Us Page or the Customer Service Page tend to come with shorter text content. To write a compelling webpage despite the shortage of text, use great designs.

Conflicts will always arise in every project. However, as long as you are quick to find practical compromise, there’s no reason why design and content will exist in harmony on a website.

Straightforward Information VS Excellent Design

Another common conflict between design and content is which actually attracts more users, pure content or great design. Both design and content have distinct ways to captivate an audience. It’s just a matter of striking a balance between both elements to achieve great results.

Quick Tips to Resolve Conflicts

  •  Work on better communication between your team members and the client
  •  Choose an objective team leader to manage the team
  •  Don’t stray from your objective: to create an effective business tool for your client
  •  Listen to all concerns before formulating a compromise

 

Το guest post αυτό το έγραψε ο Andy Chen,  SEO Developer που εργάζεται στην EACSOFT PTY LTD στην Αυστραλία ειδικά για το problogger.gr.

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