Υπηρεσιες SEO

Creating an Editorial Plan

• October 17, 2012
• Παναγιώτης Κοντογιάννης
• No Comments

As a company, you need to create a concrete editorial plan otherwise; your content may lack the competitive edge to best other companies. Bottlenecks are everywhere but you can avoid the usual pitfalls of creating uninspired, mediocre content by:

• Finding out exactly the voice you want to resonate with your audience

•  Determine the topics or themes discussed by your content

•  Obtain customer feedbacks

•  Keep an eye on your competitors’ content

•  Selecting a responsible leader to manage your content creation team

•  Conducting regular meetings to address various problems

•  Get feedbacks from the client themselves and use the feedback to align the creative process of the project to the expectation of the client

•  Let the writer and the designer work together and discuss problems openly

•  Set a standard for content credibility

Unfortunately, not a lot of companies invest time and effort on creating an editorial plan. This leads to numerous content errors, redundancies and less than credible content that fails to grab people’s attention.

Quick Tips for the Creative Process

• · Select a capable leader to manage the project
• · Create a drawn out process to align expectations and keep communication between members open
• · Conduct regular meetings to resolve issues and monitor the project’s status along the way
• · Hold yourself and any of your team members responsible
• · Always show your progress to the client and get approval before moving on to meet the client’s expectations and avoid a complete overhaul of the project before its deadline
• · Keep communication open between writers and designers so they can discuss problems and resolve them freely

Creating an Architecture Plan

The architectural element of web design content refers to the technical side of content creation. This has to be done without losing sight of your audience’s needs and preference. Think of it this way, you want your content organized and structured. You might create a site map to help point people towards the right direction but it shouldn’t end there. You need to determine how you want to display your content and where to display it.

A well planned content architecture is not only beneficial to your target audience; it’s also beneficial to the SEO aspect of the business. Both your target audience and search engines can access your content easily. The content will be more accessible and flexible and in SEO, this could be translated to massive online exposure.

How These Elements Work Together

When nearing the launch date it’s important to analyze the content first, consider the editorial and finally the architecture of the design. Reassessing the architectural aspect of the site is crucial at the last stages of the project because you have plan specific areas of the site you need to put the content on.

The process should start with preparing the content first before planning the look of the website, not the other way around. We’ve listed down practical tips to keep in mind once the website is live online.

Tips for Getting Started

• · Delegate a person responsible for content strategy
• · Make sure you and your team are on the same page before you start the project
• · If you’re responsible for content strategy, do your own homework and learn how to design the website accordingly

· Make sure all instructions are clear and each person on the team know and understands their own roles.

Το guest post αυτό το έγραψε ο Andy Chen, ένας SEO Developer που εργάζεται στην EACSOFT PTY LTD στο Underwood, στην Αυστραλία ειδικά για το problogger.gr.